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Held back is the fourth line under Settings → What NextIntent may do. It sets the share of stuck shoppers who are never spoken to, so Money can compare what they buy with what the shoppers who saw a sentence buy. The idea is explained on Held back to compare; this page is about the setting itself.

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The choices

The choice takes effect for the next shopper. Shoppers already assigned to a group in the current visit keep it.

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The ramp

Every store starts at 20% until 30 shoppers have been held back, whatever the setting shows. Money needs 30 shoppers in each group before it shows the comparison, and on a store with 40 stuck shoppers a week a 5% share would take four months to get there. At 20% it takes about a week. Once 30 have been held, your setting applies. The Settings note says so: “New stores start at 20% until 30 shoppers have been held.”

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What it costs

Held-back shoppers still buy on their own; Money shows their rate. What you give up is the difference between that rate and the spoken-to rate, on the held-back share. On a store where 8% of held-back shoppers buy and 14% of spoken-to shoppers buy, holding back 10 of 100 shoppers costs about 0.6 orders. What you get is a comparison you can show anyone, including yourself.

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In watch mode

The setting has no effect while Messages are off, because nobody is spoken to and everyone is left alone. It applies the moment you turn Messages on.