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Every figure on Money, every credited order and every charge on your Shopify invoice starts from one question: was this shopper spoken to? NextIntent answers it strictly. A shopper was spoken to only if the page confirmed that a card was drawn on their screen, or that your popup tool showed the campaign, or that the browser event fired and your own code handled it.

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What counts

  • The page reported shown for a card, within 15 minutes of the moment.
  • With How to speak on the page set to your popup tool: the tool accepted the campaign and the page reported shown.
  • With it set to a browser event: the event fired and the page reported shown.

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What does not count

  • A sentence was composed but the shopper left before the page collected it.
  • A sentence was withdrawn because the shopper bought or went into checkout.
  • The shopper was held back to compare.
  • Messages were off (watch mode).
  • The shopper was in the same session as another moment and had already seen a card.
None of these shoppers were spoken to, so none of their orders can be credited or charged, whatever they bought afterwards.

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Why so strict

Attribution is the number merchants trust least in this category. The complaints are specific: a 72-hour window that credits any purchase, “assisted” sales that nobody assisted. The fix is a definition that cannot stretch. NextIntent’s is: a sentence was on the screen, the same shopper ordered within seven days, one credit per order. You can audit it: every credited order on Moments sits beside the moment it was credited to, with the sentence that was shown and the time it was shown.

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Where the confirmation comes from

The card on the page sends three small reports back: shown, clicked, dismissed. The report carries the moment’s id, so the app joins the report to the exact decision that produced the sentence, not to “whatever this shopper was doing around then”. A moment with no shown report is a moment nobody was spoken to for, even if a sentence existed.