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In active mode, some stuck shoppers are never helped, on purpose and at random. They are the comparison group. Without them, you would know how many helped shoppers bought but not how many would have bought anyway. With them, Money can show the difference.

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How it works

  1. A shopper stalls and NextIntent decides to speak.
  2. Before the sentence goes out, the shopper is assigned to a group. The assignment is random, sticks to the shopper for the visit, and has nothing to do with what is in the cart or what they did.
  3. Shoppers in the “left alone” group are left alone. Their moment is recorded on Moments as “Left alone to compare”, with the sentence they would have seen.
  4. Ten and thirty minutes later, and again when an order arrives, the app records what each shopper did next. Money compares the two groups.

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The share

Where: Settings → What NextIntent may do → Left alone. Choose 5%, 10% or 20%. The default is 10%. New stores start at 20% until 30 shoppers have been left alone, whatever the setting. The comparison needs a minimum number in each group before it means anything (Money waits for 30 in both), and at 5% that would take a long time on a smaller store. Once 30 have been held, the setting takes over. Which to choose:
  • 5%. Once the comparison is established and you want the most shoppers we helped. On 1,000 stuck shoppers a month, 50 are left alone.
  • 10%. The default. A steady comparison without giving up much.
  • 20%. When you want the comparison to firm up fast, for example after a big change to your facts or your store.

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What you see on Money

Money shows two rates side by side once both groups have 30 shoppers:
  • Helped: of the stuck shoppers who saw a sentence, the share that bought within seven days.
  • Left alone: of the stuck shoppers left alone, the share that bought on their own.
And the difference between them, which is the part of the counted revenue the comparison says you would not have had without the sentence. Until both groups reach 30, Money shows “Until then: who bought on their own” with the numbers so far.
The comparison is proof, not the bill. You are charged on every order counted against a moment (a sentence was shown, the shopper ordered within seven days), in full. The left-alone share is never subtracted from what you are charged, and never added to it. See Pricing.

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Why hold anyone back

Every cart-recovery app claims the sales it touched. Merchants in the category’s reviews do not believe the claims, and they are right not to: a shopper who saw a message and bought might have bought anyway. The only honest way to know is to leave some shoppers alone and count. NextIntent builds that in and shows you the count. It costs you a few sales from the left-alone group; it gives you a number you can trust about all the rest.

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Left alone is not the same as watch mode

In watch mode everyone is left alone and nothing is compared, because there is no helped group. In active mode the left-alone share is the control group for the shoppers who were helped. Both are recorded on Moments, with different labels: “Left alone, nothing shown” for watch mode, “Left alone to compare” for the control group.