> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nextintent.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Reasons

> The Reasons page: why shoppers stall in your store, grouped, with how many were spoken to and what happened next, and the moments behind each group.

Reasons groups every moment by what stalled the shopper. It is the app's answer to "where do I lose people": in your store's own terms, with counts, and with the moments behind each line so nothing is a guess.

## The page

**Where:** **Reasons** in the app's navigation, and a shorter version on **Home → Why they stalled**.

**What stalled them.** A list of reasons, largest first, each with the number of moments, how many were spoken to, and a bar. Typical reasons on a store:

| Reason | What it looks like on the page |
| - | - |
| Under the free shipping line | Cart open, total below the line, nothing moving |
| Discount code declined | "Enter a valid discount code", then stillness |
| Discount codes retried | Two or more code attempts in the cart |
| Flipping options without adding | Sizes or colours switched several times on a product page |
| Churning through help pages | Shipping, returns, size guide, back to the product |
| Sitting on the cart | Cart open a long time, no code, over the line |
| Form error repeated | The same validation message twice |

**What happened next.** For each reason, what shoppers did: bought, left soon after, kept browsing. Side by side for spoken-to and left-alone shoppers where both exist.

**In their own moments.** Click a reason for the moments in that group, with the sentence and outcome for each.

## Why it exists

Analytics tools tell you the cart page has a 60% exit rate. Reasons tells you that 38 shoppers this week sat on the cart under the free shipping line by less than \$20, and 11 of them bought after being told what closes the gap. One is a number; the other is something you can change: lower the line, add a \$15 item, or let the app keep saying the sentence.

## What to do with it

* **A reason you can remove.** If "discount code declined" is large and the codes shoppers try are from an old campaign, reissue the code or add a clear line to the cart page. The moments show the count, not the codes (they are hashed), but the timing usually tells you which campaign.
* **A reason the sentence answers.** Under the free shipping line, and flipping sizes where a note exists, are the two the app handles best. Their spoken-to outcomes on this page tell you how well.
* **A reason the sentence cannot answer.** Flipping sizes on products with no note. Write the notes. See [Product notes](/shopify/settings/product-notes).

## Related

* [Moments](/shopify/reports/moments)
* [Money](/shopify/reports/money)
* [The moment](/shopify/how-it-works/the-moment)
* [Product notes](/shopify/settings/product-notes)