> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nextintent.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What "spoke to" means

> The one definition every number in NextIntent rests on: a shopper was spoken to only if a sentence was actually shown on their screen. How that is confirmed, and what it rules out.

Every figure on Money, every credited order and every charge on your Shopify invoice starts from one question: was this shopper spoken to? NextIntent answers it strictly. A shopper was spoken to only if the page confirmed that a card was drawn on their screen, or that your popup tool showed the campaign, or that the browser event fired and your own code handled it.

## What counts

* The page reported **shown** for a card, within 15 minutes of the moment.
* With **How to speak on the page** set to your popup tool: the tool accepted the campaign and the page reported shown.
* With it set to a browser event: the event fired and the page reported shown.

## What does not count

* A sentence was composed but the shopper left before the page collected it.
* A sentence was withdrawn because the shopper bought or went into checkout.
* The shopper was held back to compare.
* Messages were off (watch mode).
* The shopper was in the same session as another moment and had already seen a card.

None of these shoppers were spoken to, so none of their orders can be credited or charged, whatever they bought afterwards.

## Why so strict

Attribution is the number merchants trust least in this category. The complaints are specific: a 72-hour window that credits any purchase, "assisted" sales that nobody assisted. The fix is a definition that cannot stretch. NextIntent's is: a sentence was on the screen, the same shopper ordered within seven days, one credit per order. You can audit it: every credited order on **Moments** sits beside the moment it was credited to, with the sentence that was shown and the time it was shown.

## Where the confirmation comes from

The card on the page sends three small reports back: shown, clicked, dismissed. The report carries the moment's id, so the app joins the report to the exact decision that produced the sentence, not to "whatever this shopper was doing around then". A moment with no shown report is a moment nobody was spoken to for, even if a sentence existed.

## Related

* [What shoppers see](/shopify/how-it-works/what-shoppers-see)
* [Money](/shopify/reports/money)
* [Pricing](/shopify/billing/pricing)
* [Held back to compare](/shopify/how-it-works/held-back)